![]() ![]() ![]() But can AI truly capture the human touch of reviews? That's a debate worth having. At a glance, users can see what makes your game special. □ Here's where it gets interesting: Review summaries, powered by Google's AI. ![]() Consider it your pocket copywriter - but does it have the creative flair we bring to the table? We'll see! Google's generative AI tech is set to help draft store listings. □ AI-powered features are here and they're BIG. A personalized listing for your inactive users? It's happening, people! □ Customization is the name of the game! Now, we can tailor our store listings not just by country and pre-registration status, but even by user activity. ![]() Let's dive into the deets and what they can mean for our world. They just announce that are rolling out a major update that's bound to shake things up for all of us in the mobile gaming space. □ Google Play Store update BOOM □ or BUST □? This raises the question: will hypercasual-inspired ads become more common in the future? Only time will tell. This is backed up by the increased use of UA actions for these events in recent months, showing they're profitable for Gameloft.īut it's also worth noting that in this Q4, we've seen a shift towards UA creatives using UGC (TikTok alike) and hypercasual-inspired ads. It looks like Gameloft has found a formula for increasing revenue in the post-pandemic, post-IDFA world by using the Disney brand and running cool in-app events. Plus, the latest events this year seem particularly popular. If we check out the estimated revenue chart for Disney Magic Kingdom, we can see that the highest peaks consistently line up with in-app event days. While this isn't new for the game, it's worth noting that these in-app events seem to be a big driver of revenue. But it's worth looking at how other apps are using the in-app event feature throughout the year, not just during seasonal events.ĭisney Magic Kingdom, which launched in 2016, has consistently taken advantage of in-app events by holding special events based on different Disney franchises every few months. This Halloween, we saw some big-name developers use it to boost their downloads and revenue, and we're seeing similar strategies for Christmas. □ Are You Missing Out on Revenue? □ Disney Magic Kingdom Shows How AppStore In-App Events Can Help □Īs Christmas approaches, we're seeing a bunch of seasonal events competing for users' attention. ![]()
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